Join a fast-moving team in commercial equipment finance.

About TrueCore

TrueCore is a commercial equipment finance company that helps businesses secure financing for skid steers, forklifts, trucks, and other heavy equipment. We are not a bank or a large institutional lender — we are a nimble, fast-moving team focused on delivering practical financing solutions and strong customer service.

About the Role

We are looking for an Account Executive to join our team in Valencia, CA. This is an inbound sales role focused on working company-generated leads — not cold calling.

You will be responsible for connecting with prospective customers by phone, text, and email, understanding their financing needs, and guiding them through the equipment financing process from initial inquiry to funding. Many of our customers are going through this process for the first time, so strong communication, responsiveness, and follow-up are essential.

This role is well-suited for someone who is motivated by performance, enjoys speaking with customers, and wants the opportunity to grow within a fast-paced sales environment.

Compensation

First-year on-target earnings are $90,000–$100,000+, with a compensation structure designed to reward performance. The base salary is below $40,000, with significant upside for individuals who are driven to succeed in a commission-based role.

What We’re Looking For

• Strong phone presence and confidence communicating with customers
• A proactive, energetic, and goal-oriented mindset
• Curiosity and a willingness to ask thoughtful questions
• Resilience and the ability to stay motivated through rejection
• Strong follow-up habits and attention to detail
• A willingness to learn and grow in a specialized industry
• A dependable, professional approach to work and teamwork

What We Offer

• A steady flow of inbound leads
• Access to credit decisioning tools that support the sales process
• Hands-on training and support from an experienced team
• Career growth opportunities within a growing company
• A fast-paced environment where strong performance is recognized

Why This Role Is Different

Commercial equipment finance is different from consumer lending. Deal structures, rates, and customer needs can be more complex, and our clients are often business owners making important financial decisions for their companies. There is a learning curve, but we provide the training and support needed to help the right person succeed.

If you are motivated, coachable, and ready to build a career in sales, we encourage you to apply.

About TrueCore

TrueCore is a commercial equipment finance company that helps businesses secure financing for skid steers, forklifts, trucks, and other heavy equipment. We are not a bank or a large institutional lender — we are a nimble, fast-moving team focused on delivering practical financing solutions and strong customer service.

What the Job Actually Is

This is a relationship-driven sales role focused on building and managing dealer partnerships. You are not working inbound leads. You are creating opportunity.

You will be identifying, reaching out to, and onboarding equipment dealers, vendors, and sales reps who can send financing opportunities your way. That means calling, texting, emailing, and following up consistently to build long-term relationships that produce deal flow.

You will stay in front of your dealers, help them structure deals, and make sure TrueCore is their go-to financing partner.

Compensation

First-year on-target earnings are $100,000+. This is directly tied to the relationships you build and the volume you generate. There is no cap if you produce.

The base is under $40,000. This role is built for people who want to earn, not people who want to sit on a salary.

What We’re Looking For

• You need to be comfortable prospecting. This is an outbound-heavy role.
• You can build relationships, not just close transactions.
• You are consistent with follow-up and staying in front of people.
• You can handle rejection and keep moving without losing momentum.
• You show up ready to work and take ownership of your pipeline.

What You Get

• The ability to build your own book of business
• A product dealers actually need and can sell easily
• Credit decisioning tools that help you move fast
• A team that will train you and support you
• Real upside based on performance, not tenure

One Thing Worth Knowing

This is not transactional sales. Dealer relationships take effort to build, but once established, they produce consistent volume. If you put in the work early, it compounds.

If that sounds like something you want, apply. We move fast.