Dealer Solutions

dealer financing

The Financing Partner Built for Equipment Dealers

We work directly alongside dealers to provide fast approvals, flexible structures, and real human support. Our dealer financing platform is designed to help your team close deals faster, serve more credit profiles, and keep deals moving — all without slowing down your sales process.

Help More Customers Say Yes:


Financing Should Help You Sell — Not Slow You Down


Customers don’t just shop equipment — they shop payments.

When financing is unclear or slow, deals stall or disappear. Our dealer financing program gives your team quick approvals, flexible options, and hands-on support so you can keep sales moving and customers confident. Our financing options:

Prime Programs

Give qualified buyers a smooth, low-friction approval experience with attractive rates and flexible structures designed to keep high-value deals moving forward.

Startup Programs

New businesses don't need to be lost opportunities. We help newer companies secure equipment financing with practical terms so you can still close the sale.

Corp Only Programs

Designed for established entities making strategic equipment investments, these programs support higher limits and scalable purchasing as your customer expands.

Challenged Credit Programs

Credit challenges don't have to end the deal. We provide realistic approval paths that help customers move forward while protecting your time and expectations.

Dealer Financing for Equipment Sellers Across Industries

TrueCore Capital and DealerDog support dealers, vendors, and equipment sellers across a wide range of industries. Whether your customers are buying trucks, trailers, construction equipment, farm equipment, manufacturing equipment, or other commercial assets, we help create faster financing conversations at the point of sale.

Truck & Commercial Vehicle Dealers

Help customers finance work trucks, vocational vehicles, commercial vehicles, and fleet units with faster pre-qualification and clear approval paths.

Trailer Dealers

Support buyers financing dry vans, flatbeds, dump trailers, reefers, lowboys, equipment trailers, and other commercial trailer types.

Construction Equipment Dealers

Give contractors financing options for excavators, skid steers, loaders, dozers, telehandlers, lifts, and other jobsite equipment.

Farm & Ag Equipment Dealers

Help farmers and agricultural businesses finance tractors, harvesting equipment, sprayers, planters, irrigation systems, and other farm equipment.

Manufacturing Equipment Sellers

Support buyers financing CNC machines, fabrication equipment, automation systems, packaging equipment, and production machinery.

Specialty Equipment Vendors

Offer financing support for industry-specific equipment purchases where speed, structure, and customer confidence matter.


Help Your Customers Say Yes — More Often.


Partner with Truecore Capital and give your buyers clear, fast financing options right at the point of sale. We simplify approvals, remove uncertainty, and help you prevent deals from stalling — so you can sell more equipment with confidence. Fill out a quick form below and we’ll be in touch shortly!

Ask Us About

DealerDog: Instant Pre-Qualification at the Point of Sale

DealerDog helps dealers give customers fast financing direction while they are still engaged. Instead of waiting days to know whether a buyer has a path forward, dealers can review soft-pull pre-qualified options and keep the sales conversation moving.

Close deals faster, reduce financing confusion, and give customers clear answers on the spot with DealerDog’s instant decisioning.

Submit an Application 

Enter basic deal details and customer information to start the process.

Review Instant Pre-Qualified Options

Review pre-qualified financing options and viable approval paths within moments using a soft credit check.

Present Terms & Move the Deal Forward

Walk through soft terms with your customer and move forward with confidence.

The Old Way

• Waiting hours or days for approval direction
• Guessing whether a customer qualifies
• Losing buyers while they shop other options
• Awkward payment conversations
• Deals stalling after quote

With DealerDog

• Instant pre-qualification guidance
• Clear deal structure before full submission
• Faster approval conversations
• Confident payment discussions
• In many cases, close deals same day

FAQs

Do dealers need lending or financing experience?

No. TrueCore Capital helps structure deals, review applications, and guide submissions so your team can offer financing options without needing to become finance experts.

Usually, the opposite. Clear financing options can help customers make decisions faster because they understand what the equipment may cost per month and what approval paths may be available.

Yes. We work with a wide range of credit profiles and business types. Startups and challenged-credit buyers may need stronger files, down payment, or additional documentation, but they do not have to be automatic lost opportunities.

No. TrueCore Capital helps with lender placement and approval direction so your team is not guessing where a deal belongs.

No. Dealers use financing for mid-ticket and larger equipment transactions depending on the asset, customer profile, and lender program.

With DealerDog, pre-qualification can happen quickly through a soft credit check, helping your team continue the conversation while the buyer is still engaged. Full approvals can move as quickly as same-day when the application, invoice, equipment details, seller information, and required documents are complete.

No. Many dealers use TrueCore and DealerDog alongside existing lender relationships to expand approval coverage, support more customer profiles, and reduce stalled deals.

Customers usually need basic business details, ownership information, financing amount, equipment details, and seller or invoice information. Keeping the file complete upfront helps the process move faster.

DealerDog pre-qualification uses a soft credit check, so customers can review potential financing options without an initial hard credit pull.

Yes. We can review a live scenario and show how the process would work in practice before your dealership gets fully onboarded.

Have a Question? Let's Talk.

Financing questions don’t always fit into a form. Give us a call and we’ll walk through your scenario together — no pressure, just clear answers.